Innovate UK, the UK's innovation agency, accelerating economic growth, is pleased to announce your chance to innovate.

This £175k IC tomorrow contest seeks to encourage digital innovation across the retail landscape. 

Are you a digital start-up or SME seeking funding?

There are five awards of up to £35k to fund the development of digital solutions solving challenges across retail under the themes of optimising virtual fitting, improving accessibility of digital services in-store and at markets, empowering customers to reduce food waste, and streamlining the process of replenishing everyday items within the home. 


Ready to work with leading industry players?

It's your chance to have your ingenuity in recognised and trialled by one of our challenge partners: Tesco, London College of Fashion, Unilever, Barclays and Greater London Authority.

The winning companies will also benefit from support from the contest partner the Economic and Social Research Council (ERSC). Over the past 5 years with their partners the ESRC has invested around £14m in retail focused research, training and knowledge exchange.  In supporting this contest, the ESRC will broker introductions with leading experts within the social science community, helping to build upon the knowledge, skills and resources developed within key investments of relevance to the sector 

Who can apply?

To apply for a £35,000* award you must:
• be a company based in the UK or EU;
• propose a solution that responds to one of the challenges;
• propose a solution that is creatively, technically or commercially innovative;
• propose a solution that has wider market potential beyond the challenge partnership;
• have a clear idea of the revenue-earning potential and target market of your proposed solution.

You don’t need to have an existing app or service, or be currently active in the ‘future retail’ industry.
You do need to have a specific product, platform or service in mind, even if it is only at the idea stage.

Want to find out more?

You can get more information about the challenges in the guidance for applicants.

There will be a briefing event for the contest in London on Thursday 21 January 2016, and also a live webinar from this event for those unable to make it in person.

Application deadline: 12 noon on Tuesday 23 February 2016


FM (18/12/2015)

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Download this file (Future Retail Innovation Contest Brief.pdf)Brief on contest[ ]235 kB
Download this file (Future Retail Innovation Contest Guidance for Applicants.pdf)Guidance for applicants[ ]824 kB

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